[p2eAll, the global blockchain gaming industry hub]
A comprehensive blockchain gaming platform, p2eAll is a global hub for blockchain game projects and gamers.
Every month, 250,000 users visit p2eAll to research blockchain games, and dozens of blockchain game projects use p2eAll to find web 3.0, game players.
200,000 Web 3.0 game players have linked their email accounts and Web 3.0 wallet addresses to p2eAll, More than 100,000 new Web 3.0 users have been introduced every quarter since Sept. 2022, when p2eAll launched its social account login and Web 3.0 wallet-linked service.
p2eAll has run several campaigns to connect global Web 3.0 game players with competent blockchain game projects. In February 2023, p2eAll ran the ‘Meta World: My City’ marketing campaign with MARBLEX, Netmarble’s blockchain subsidiary.
[75,000 Web 3.0 game players recognize ‘Meta World: My City.’]
Marblex (Netmarble’s blockchain subsidiary) and p2eAll conducted an airdrop campaign for Web 3.0 users to create a global community ecosystem with the release of Meta World: My City, a global title that adds blockchain technology to the mobile casual board game “Everyone’s Marble,” scheduled for the first half of 2023.
Despite the fact that there were 9 actions required to participate in the airdrop, including installing Marblex Wallet, the event attracted approximately 75,000 global users, 55,000 new users on Meta World: My City community channels (Discord, Twitter, etc.), and 30,000 new Marblex Wallet installs.
By country, 16,725 users from Indonesia, 12,195 users from India, 2,603 users from Vietnam, and 2,265 users from Thailand, and 2,917 users from Brazil and 2,513 users from North and South America participated.
It is expected that global Web 3.0 game players will be active after the release of ‘Meta World: My City,’ with the majority of p2eAll’s global users joining the ‘Meta World: My City’ community.
[The challenge of acquiring Web 3.0 game players through traditional marketing]
For many projects preparing to launch blockchain games, the most difficult part is finding Web 3.0 game players.
Marketing on Google, TikTok, and Meta, which were crucial in the traditional game market, is difficult to implement due to restrictions on the use of crypto-related materials. Also, even when targeting crypto-related users, the results are poor.
The same is true of influencer marketing. Many projects have complained that attracting real Web 3.0 game players through viral marketing with crypto influencers is difficult. This is because projects that are new to the blockchain category choose influencers based on the number of followers and views of the influencer and run viral advertisements, but the actual number of users attracted by them falls short of expectations.
[Web 3.0 marketing strategy for p2eAll]
Though, how does p2eAll handle this challenging task? p2eAll identified the solution in its users.
We used a similar target on the approximately 200,000 web 3.0 users that p2eAll already owned, and we ran viral campaigns for those users. The idea is to communicate with users using the project’s unique selling point rather than cryptocurrency.
This strategy enables you to market through large media, which has been difficult to do in the past and engage users who are interested in your project, ensuring that you get genuine users rather than cherry-pickers.
p2eAll also has a web3.0 game player network. Through them, p2eAll has collaborated with trustworthy P2E professional influencers and can effectively execute virality in target countries.
Through p2eAll, “Meta World: My City” was exposed to 45 viral videos in approximately 6 target countries. The total number of views was approximately 500,000, which effectively reached P2E core users.
Total number of views was approximately 500,000, which effectively reached P2E core users.
[p2eAll will expand its ‘Global Hub’ role in 2023]
Recently, p2eAll is signing marketing agreements with local agencies in P2E-potential countries such as Thailand and Vietnam. Furthermore, we are planning a variety of activities, including collaborative marketing with popular projects in those countries, to secure Web 3.0 users with relatively high purchasing power in North America and Europe.
As a result, p2eAll intends to expand its role as a “global hub” for the blockchain game industry, where users can both Play To Earn and Pay To Win.
p2eAll will introduce systems such as pre-registration, points, and raffles to help competitive projects grow globally, in addition to the existing ranking, calendar, guild, and airdrop functions.